Popular Indian singer Daler Mehndi bought virtual land on the Indian Metaverse platform PartyNite and named it “Balls Balls Land”. It will soon have the Daler Mehndi store, which will sell merchandise as non-floating tokens or NFTs. The land was consecrated on Holi. It comes months after Mehndi became the first Indian singer to perform in the Metaverse, such as Travis Scott, Justin Bieber, Marshmallow and Ariana Grande. The singer posted updates on the investment on his Instagram handle.
Mehndi’s Instagram now reads: “First Metaverse Man, Owner of Balle Balle Land | Creator of Tunak Tunak & Tara Ra Ra | Sanger | Composer | ”.
In an Instagram post on March 21, Mehndi said that all future events and music concerts will take place in “Balle Balle Land”.
“Special Paintball arena is planned. The Daler Mehndi store will soon open here, ”the post continues.
According to the official website of partynite.metaverse, it is a “digital parallel universe, powered by blockchain” where people can hang out with friends as customizable avatars, meet new people, as well as join parties and events.
The platform also enables people to claim, coin and sell playable digital collectibles, also known as NFTs, to make the Metaverse more interactive.
The 54-year-old celebrated India’s Republic Day on January 26 with a special performance at the Metaverse.
The music company T-Series also announced its entry into the Metaverse in collaboration with Hungama TV earlier in January this year. As part of the deal, Hungama will create NFTs from the vast catalog of new and existing Bollywood content born by T-Series.
Daler Mehndi gained notoriety with the 1995 track ‘Bolo Ta Ra Ra ‘. He is best known for performing songs such as’Tunak Tunak Tun ‘ en ‘Ho Jayegi Balle Balle ‘. He has sung songs in several Bollywood films, including Biwi No 1, Baahubali: The Beginning, Dangal, Singh Is Kingg and ABCD 2 amongst other things. He has also reviewed several singing reality shows.